Discover the world at leiden university 10 specialisations in master psychology applied cognitive psychology child and adolescent psychology clinical neuropsychology clinical psychology economic and consumer psychology health and medical psychology methodology and statistics in psychology occupational health psychology. Msc consumer behaviour goldsmiths, university of london. Adele gruen is the director of the msc in consumer behaviour. Hearing is important in many aspects of communication, health, and quality of life. The economc and consumer psychology department at universiteit leiden on academia.
University of leiden leiden holland theology and religious studies university of leiden. In the masters specialisation economic and consumer psychology you will take four mandatory courses. For candidates who want to mainly work in research, a doctor of philosophy phd in consumer psychology is recommended. Our chapter discusses the core tenets and applications of consumer psychology. Rucker, kellogg school of management, northwestern university, cait lamberton, katz graduate school of business, university of pittsburgh. You will receive personal guidance within the master specialisation and you will have a mentor who will help you with choices and progress. The leiden university bachelors program allows you to stay broad or specialize during your bachelors degree. Dec 08, 2015 by understanding consumer psychology, we understand the subconscious mind and what makes consumers tick. If you are a bachelor psychology student from leiden university, you must register in studielink before the 31st of august. A representative of your specialisation will be present. Other candidates can choose between a phd or a doctor of psychology psyd.
Social and organisational psychology research go to the specialisation for more information on potential job positions and employers and for useful links. The handbook of consumer psychology, edited by haugtvedt, herr, and kardes, is a superb collection of chapters on the most important topics in consumer psychology, written by the worlds leading experts on these topics. Economic and consumer psychology msc leiden university. You can find information on your schedule by looking under your faculty or study programme tab. Why the international bachelor in psychology in leiden.
I was wondering if anyone else here will do the same, i would like to get to know eachother. The consumer behaviors are studied as an attempt to understand about the decision making process of the consumers in groups or individuals. You will find more information about the master programme psychology and career prospects on the mastersite. The entry requirements for current psychology bachelor students from leiden university who would like to continue a masters in leiden can be found on the student website. Master economic and consumer psychology management. The committee is concerned with possible overlap between courses, whether courses. A doctorate in psychology is required for most of the top jobs in consumer psychology, including becoming an independent researcher or university teacher.
Jcp is the official journal of the society for consumer psychology. Academic experience offered here at leiden university is worldclass, being. Selfpersuasion as marketing technique university of twente. The leiden university offers a wide range of subjects in psychology for exchange students and study abroad. The best way to find a psychology program with faculty who are familiar with consumer psychology is to read related consumer psychology journals and note the names of the authors and their affiliated universities. Still, many people ignore the risks and turn up the volume on. Humanistic psychology on the other hand is a brand in psychology, which combines philosophy and clinical psychology and focuses more in general on positive human behaviour and the nature of human existence. We are even able to buy happiness in modern consumer society. You can arrange many hr matters yourself in self service. Find out how to apply by following the stepby step guide in the application and admission section.
For the latest news please check the course page in blackboardbrightspace. Leiden university, department of psychology, february 2011. The msc applied psychology in fashion is the first and only postgraduate course in the. Mamaster in psychology, emphasis in counseling psychology at webster. Child and adolescent psychology msc leiden university. Moffett professor of agriculture and business, emeritus. The leiden programme in economic and consumer psychology has a core curriculum with a focus on the integration of psychological and economic theories and. Beliefs and motivation perception attitudes a need becomes a selecting, organizing beliefs and motive when it is and interpreting attitudes make up more pressing to information. Effective january 1, 2019, a new policy went into effect that allows current editors to submit their work to jcp for publication consideration. You will acquire sound knowledge, but you will also be trained in practical skills in the intensive courses that we offer. Students need to do an internship of 10 or 20 ects. The leiden programme in economic and consumer psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. A scarcity mindset alters neural processing underlying.
Consumer activism emerges as the new feminist brand women are leading effective consumer boycotts of companies that do business with trump brands. Leiden psychologie leiden psychology home facebook. Chapters from kassarjian and robertsons 1991 edited handbook of consumer behavior proved to be a mainstay for consumer. Nov 08, 2019 discover the world at leiden university msc in psychology training to become a scientist practitioner dr. If you cant find your schedule please contact your education administration office note. Complete this form and upload it in the online application system usis, instead of your letter of recommendation. Aug 26, 2019 consumer psychology is a specialty area that studies how our thoughts, beliefs, feelings, and perceptions influence how people buy and relate to goods and services. She holds a bsc in management, an msc and an mres in marketing research and strategy from universite parisdauphine in france. Universiteit leiden economc and consumer psychology. This includes booking and requesting permission for vacation, submitting travel and other expense claims, selecting flexible benefits in the terms of employment individual choices model and viewing your payslip. Hello there, i am going to attend msc in psychology economic and consumer psychology at leiden university on september hopefully. To follow a course or take an exam, you must enrol in usis, quoting the 4 or 5digit number. In particular, its potential as marketing technique to influence consumers behavior and its.
The cambridge handbook of consumer psychology edited by michael i. Consumer psychology in a social media world seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Yet, it is not clear how these constructs relate to each other and what specific role they play in the overall consumer psychology of brands. The bachelor psychology offers a broad academic development, with knowledge of several subdisciplines, such as clinical neuro psychology, developmental psychology, social and organisational psychology, economic and consumer psychology, cognitive psychology and health psychology. Entry requirements for a specialisation or track within the msc psychology research for students with a bachelor in psychology from leiden university the following specialisation courses are part of the entry requirements for the specific specialisations. A 10ects internship has to be supplemented by two elective courses. However, we recommend to do this no later than the 1st of august. The theory of reasoned action suggests that a positive attitude toward a brand is, in fact, an indicator of the ultimate purchase decision rather than simply an internal evaluation of the brand 35. This exciting textbook provides a thorough explanation of how social psychologists can contribute to the understanding and management of different social problems. Humanistic psychology is founded on judeochristian philosophies existentialism, eastern philosophies. Handbook of consumer psychology 1st edition curtis p. Norton, harvard business school, harvard university, derek d.
A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Consumer psychologists study the motivation and decisionmaking processes of shoppers in both individual and social contexts. This gives you a strong foundation in all main subdisciplines of psychology and ensures that you will be part of an international classroom. The leiden master programme in economic and consumer psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. She holds a phd in consumer behaviour at that same university. The journal of consumer psychology is devoted to psychological perspectives on the study of the consumer. Arjaan wit 8 november 2019 director of bsc, msc and msc research in psychology. Applied social psychology combines the science of social psychology with the practical application of solving social problems that exist in the real world. Consumer psychology is nothing but a branch of social psychology that examines the customer preference, habit, tendency and their impact on products offered in the market. The journal of consumer psychology jcp publishes topquality research articles that contribute both theoretically and empirically to our understanding of the psychology of consumer behavior. Leiden university admissions office gravensteen pieterskerkhof 6 2311 sr leiden, the netherlands. Pdf purpose this paper seeks to demonstrate that selfpersuasion can be. Consumer psychologists examine the preferences, customs, and habits of various consumer groups. They are simply called as the study of the consumer behavior.
Apr 07, 20 psychology definition of consumer psychology. Keywords consumer behaviour, involvement, generosity, tipping, indirect persuasion. Consumer psychology define what is consumer psychology. The institute masters programme committee is responsible for the constant process of adjusting and modifying the education programme, for instance, by means of education evaluations, both smallscale and largescale. During the master kick off you will be handed important information on how to organise your studies at leiden university.
Handbook of consumer psychology marketing and consumer. Consumer psychology refers to the study of how individuals navigate judgments and decisions related to the. Examining the moderating effect of relationship quality on perceived betrayal and dissatisfaction leiden repository. The programme provides students with indepth knowledge of the field by emphasizing general principles that underlie economic and consumer behaviour. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Handbook of consumer psychology marketing and consumer psychology curtis p. Journal of consumer psychology scimago journal rank. The masters specialisation economic and consumer psychology consists of three main parts. Master in market research and consumer behavior hst ie. I embarked on my leiden university journey at campus the hague, back in august 2010. How regulatory focus influences uncertainty leiden repository.
Having attended leiden university for quite a while, im here to help with any issues ranging from studying with a chronic condition to finding the best falafel in town. Psychology master 20102011 studiegids universiteit. If you need a visa or residence permit, you must apply for admission before 15 october. Get an overview of all possible bachelors and masters courses as well as the schedules. The meaning of uncertainty lies in the eye of the beholder. Take your marketing and consumer insight career to the next level. A few documents in pdf will be requested from you during the. Bsc in international psychology at leiden university. About the psychology programme at leiden university and other matters regarding psychology. Consumer psychology a study that deals with activities that directly involved in selecting, obtaining, and using products and services and ideas to satisfy needs and desires, including decision processes that precede and follow these actions. Leiden university masters programmes times higher education.
Reasons to choose child and adolescent psychology at leiden university. Responsible for the strategy of the institute of psychology. Exchange psychology exchange and study abroad students. Academics who study consumer psychology and consumer behavior have found the need to discuss business ethics through the pinhole of moral reasoning as this relates heavily with consumer psychology. Consumer psychology involves how and why shoppers decide to buy certain products while ignoring others.
Journal of consumer psychology wiley online library. Leiden university bachelors programmes times higher education. The leiden university offers a wide range of subjects in psychology for exchange and study abroad students. Consumer psychology, branch of social psychology concerned with the market behaviour of consumers. Students with a bsc psychology from leiden university are directly eligible for admission, if at least the appropriate specialisation course has been completed. Sanfey a,b a donders institute for brain, cognition and behavior, radboud university nijmegen, 6525 en, nijmegen, the netherlands. Jcp is the official journal of the society for consumer psychology, division 23 of the american psychological association. These regulations apply to the teaching and examinations of the masters programmes in psychology henceforth referred to as the programme.
This programme centres around the predictability of consumer human behaviour and explains how people predictably respond to certain factors. Ecp is a rapidly developing subdiscipline of psychology ecp studies psychological mechanisms that underlie consumption and other economic behaviour ecp is about preferences, choices, and decisions economic and consumer psychology countless decisions and consequences of decisions. Cradle of dutch design, featuring consumer articles, fashion, architecture, music. Wherever you decide to attend school, you should plan on working through to a doctorate degree in order to practice in the field. Please read more information about the programme structure. Nov 18, 20 consumer psychology helps the company for the formulation of new products and in the design of their advertisements by manufacturers. Leiden university master thesis happiness department theology and religious studies master religion culture and society student serpil altiner thesis instructors. Over the decades, moral reasoning was predominantly explained. Consumer psychology is the close study ofhow consumers relate to the products theybuy and services they use. Economic and consumer psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. In line with the profile of leiden university as a researchintensive institution, the teaching programme is based on stateofthe art scientific research and maintains a strong emphasis on the acquisition of academic and research skills. Consumer behavior i about the tutorial consumer behavior is about the approach of how people buy and the use merchandise and services. Centering your companys branding on what the consumers subconscious mind truly desires, undeniably delivers results and positions your company for future success. Be at the forefront of consumer psychology by joining one of the few msc courses offered in europe focusing on consumer behaviour.
For each programme a pdf version of the text on the website is available. Leiden offers a premasters programme in psychology for a specific group of students. The msc in psychology research is a twoyear programme that is focused on acquiring research skills in a particular field of psychology. From here comes the subject of analysis in this paper and this is the emergence of a new product on the market, with a focus on consumer psychology in the emergence of a new product or service on.
The leiden master programme in economic and consumer psychology has a core curriculum with a focus on the integration of psychological. Economic and consumer psychology universiteit leiden. Ecp is a rapidly developing subdiscipline of psychology ecp studies psychological mechanisms that underlie consumption and other economic behaviour ecp is about preferences, choices, and decisions economic and consumer psychology. The journal of consumer psychology jcp is instituting a new policy regarding current editors publishing in jcp. The curriculum of 60 ec offers a variety of courses and a supervised master thesis. Consumer psychology degree programs psychology degree guide.
Consumer psychology helps the company for the formulation of new products and in the design of their advertisements by manufacturers. Invited faculty member, society for consumer psychology doctoral consortium, 2015. Understanding and influencing behavior in the virtual world. Master economic and consumer psychology management platform.
Msc applied psychology in fashion ual university of the arts. Students with a different educational background should. Apr 12, 2014 the leiden programme in economic and consumer psychology has a core curriculum with a focus on the integration of psychological and economic theories and practice. The masters specialisation economic and consumer psychology makes you an expert in the field of the psychological determinants of economic and consumer.